Consequently, if they had cared about appropriate social media monitoring (click), they would have reached considerably more impressive sales records. It is so, because at present probably the most popular issue in terms of becoming a popular company and selling plenty products is to create a positive image. Unfortunately, thanks to this kind technique there are also some accidents that users have been disappointed with the difference of the standard shown inter alia in the TV ad and this that has been found out on their own. Furthermore, another influential issue connected with the above mentioned one is media monitoring. The reason why the owners of modern enterprises need to be interested with them is that it allows us to control the image of our enterprise. This can help us avoid various situations in which our enterprise would be shown in bad light, which may lead to lower popularity of our goods. Another crucial benefit of this alternative is its easiness, which proves that in order to use it we don’t need to hire various specialists. At present, it offers us plenty useful data, Thanks to which we can make far more responsible decisions.