By purchasing the permit franchise we decide to conduct business at their own risk, but under the brand of the franchisor. Well-known mark is intended to encourage more end-users and significantly reduce the risk of bankruptcy. Declare to cooperate on a franchise basis, (Sale Force Automation) both sides sign the agreement imposes mutual obligations. The primary responsibility of the franchisor is licensing the brand and the resource of knowledge about starting the store on a constant basis throughout the duration of the statement and the primary responsibility of the franchisee is to follow a common network-wide rules for conducting business and covering franchise fees.
Another thing is to have attractive logistic and in that case professional way is to invest in direct store delivery. Franchise is not only about selling the right to use the web logo or trademark, it’s about the entire systemof doing deals. The sentence “system” is the clue to understanding the rules of business grounded on the franchise- http://mobiletouch-fmcg.com/platform/solutions/direct-store-delivery.html. Receiver license might in fact have from the donor licensing systemand regular care – training for himself and crew on promotional campaigns to support the sale or know-how for the industry for example acquaintance about the specifics of billing or accounting.
To sum up: the franchisee uses in theirs business exp, knowledge and methods developed by the donor licence.